That means, Adobe needed a winning card for its NLE… a Joker that would bring a major advantage over other dominant NLEs (Final Cut, DaVinci Resolve, and Avid), and thus the solution of dramatically enhancing cloud-based editing with the help of Frame, seemed to be very logical. In the press release, Adobe stated that the addition of Frame.io creates an opportunity for Adobe, in conjunction with the partner ecosystem, to expand beyond video editors to a broader set of customers, teams, and enterprises. $1.275 Billion with 1M customers works out at $1275 for every customer Frame currently has.
This is not just a color correction button (“Auto Tone”) but a whole new service within the apps. And Adobe has just paid for it $1.275 billion in cash. Think of it like Zoom, which its stock has multiplied itself during the pandemic (now it’s in free-fall). As you can understand, this service was very needed, and super amplified during the Coronavirus. An exit of a billion is a huge success (=bubble). The company was founded in 2014 and raised $90 million over its lifetime. The Frame.io platform centralizes media assets, including dailies, scripts, storyboards, and more, while also allowing feedback and comments, annotations, and real-time approvals. This allows remote creative teams to collaborate securely and in real-time from anywhere in the world.
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Integrated with most major professional video tools, Frame.io streamlines the creative process by centralizing assets and feedback in the cloud. Per definition, Frame.io is one of the world’s leading video review and approval platforms with over 1 million users. It’s expensive, but sophisticated and trusted by professionals. I mean, it’s an outstanding product that facilitates editors’ life in many ways.
Thanks to COVIDįrame.io owns its success to COVID. Frame.io and Adobeįrame.io is another COVID-bubble. Frame.io was a leading cloud-based video review and approval platform, and from now is an Adobe company, and Premiere Pro’s new joker. Adobe has announced the completion of its acquisition of Frame.io for $1.275 billion in cash.
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